God save the baby. The birth of the first child of Prince William and his wife Kate, scheduled for July 13, will bring a nice windfall for the UK economy. In a study published Monday, June 17, the Centre for Retail Research (CRR – Center for Studies on retail sales) estimates the positive impact of 243 million pounds (or 284 million).
This time consumerist whip anticipated could be good for a British economy, with growth of 0.3% over the first three months of 2013, fight against a return to recession. For the British research institute report's author, the joy of his subjects majesty Queen Elizabeth II is, above all, result in an orgy of festive spending (87 million pounds, 101 million ) alcohol and food. "In true British tradition, celebrate the birth will primarily grow 4.8 million Britons toast to the health of the newborn and nearly three million bottles of champagne should be open on this occasion, "said the CRR.
The star stroller
Buying children's toys and souvenirs (80 million pounds – € 93.5 million), as well as the sale of books and DVDs dedicated to the royal couple and the birth (76 million Sterling – € 89 million) complete the spending spree announced.
Even if it is forecast that these numbers do not come out of nowhere. Royal events traditionally relate much to the British economy. The marriage of the royal couple had thus raised a whopping 530 million pounds of sales souvenirs, books and others.
The benefits can also be positive for some than for others. Thus all manufacturers of strollers hope that Kate and William will choose to ride their brand new baby. "The royal family that has adopted for their arrival [highly publicized, Ed] at Buckingham Palace will undoubtedly become the star of the sales this year," says Joshua Bamfield, Director of the Centre for Retail Research. On the subject, rumors are rife in the British popular press and Dutch brand Bugaboo now looks set to win the jackpot (and bell) of this birth.
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