Full campaign for parliamentary elections in Norway, the outgoing Prime Minister Jens Stoltenberg in trouble in the polls, had tried to exercise at least surprising. In order "to hear what people really think," the head of Labour government had turned into a taxi, the time one afternoon in the streets of the capital Oslo. The video was published Sunday, August 11 on the Internet, including Facebook, Twitter and YouTube.
Cast
But Monday, August 12, the Norwegian tabloid "Verdens Gang" (VG) has dented the feeling of spontaneity passengers revealing that five of the 14 passengers filmed Using hidden cameras were actually chosen through a street casting. "These are five ordinary people who were asked if they wanted to participate in a video for the Labour Party and who knew nothing except that we should go and get a taxi," confirmed Pia Gulbrandsen, a spokesman for the Labour Party. "Their spontaneity was real when they realized that their driver was the prime minister," she said.
Each person has even received 500 crowns (about 65 euros) "in gratitude." The passengers were exempt from the fare, as Jens Stoltenberg has no taxi license. Owner of the advertising agency that made the video, Kjetil Try, a close associate of Prime Minister, told VG the use of a cast by the need to have people available on a timely and representative of a certain diversity.
A buzz not enough
The Videoa was generally well received for its humorous side even though many commentators have noted that it focused more on the surprise of the passengers on the substantive issues that Prime Minister said he wanted to address.
According to the same commentators, despite the critical acclaim she won, this video is not enough to help Jens Stoltenberg to make up ground against the right, largely te you approach the election on September 9. On August 5, a survey released by TV2 gave the opposition head-left coalition led by Jens Stoltenberg collecting only 41.2% of the vote.
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